Lexus IS

Lexus IS

The Lexus IS is a series of entry-level luxury cars / compact executive cars sold by Lexus since 1998. The IS was introduced as an entry-level sport model slotted below the ES in the Lexus lineup (and outside of North America, the Lexus GS). The IS was originally sold under the Toyota Altezza nameplate in Japan (the word "altezza" is Italian for "highness") until the introduction of the Lexus brand and the second generation Lexus IS design in 2006. The Altezza name is still used at times to refer to chromed car taillights like those fitted to the first generation model, known as 'Altezza lights' or 'Lexus-style' lights.
The first-generation Altezza (codename XE10) was launched in Japan in October 1998, while the Lexus IS 200 (GXE10) made its debut in Europe in 1999 and in North America as the IS 300 (JCE10) in 2000. The first-generation, inline-6-powered IS featured sedan and wagon variants. The second-generation IS (codename XE20) was launched globally in 2005 with V6-powered IS 250 (GSE20) and IS 350 (GSE21) sedan models, followed by a high-performance V8 sedan version, the IS F, in 2007, and hardtop convertible versions, the IS 250 C and IS 350 C, in 2008. The third-generation Lexus IS premiered in January 2013 and includes the V6-powered IS 350 and IS 250, hybrid IS 300h, and performance-tuned F Sport variants. The IS designation stands for Intelligent Sport.

 Produced as a direct competitor to the luxury sport sedans of the leading European luxury marques, the XE10 series Toyota Altezza and Lexus IS was designed with a greater performance emphasis than typically seen on prior Japanese luxury vehicles. The engineering work was led by Nobuaki Katayama from 1994 to 1998, who was responsible for the AE86 project. At its introduction to Japan, it was exclusive to Japanese dealerships called Toyota Vista Store, until Lexus was introduced to Japan in 2006. The AS200 and AS300 Altezza sedans formed the basis for the Lexus IS 200 and IS 300 models sold in markets outside Japan, primarily North America and Europe. A hatchback-station wagon version was sold in Japan as the "Altezza Gita", and in the US and Europe as the Lexus IS SportCross. Overall, the XE10 came in three variants:

Safety

Safety features on the IS models ranged from multiple airbags to stability control systems. A Pre-Collision System (PCS) was the first offered in the entry-luxury performance sedan market segment. NHTSA crash test results rated the second generation IS the maximum five stars in the Side Driver and Rollover categories, and four stars in the Frontal Driver, Frontal Passenger, and Side Rear Passenger categories; Insurance Institute for Highway Safety scores were "Good" overall score for all fourteen measured categories in the front and side impact crash tests.
The second generation IS marked the next introduction of Lexus' new L-finesse design philosophy on a production vehicle, following the premiere of the 2006 Lexus GS performance sedan. The sedan's exterior design featured sleeker, coupe-like contours, a fastback profile, and a repeated arrowhead motif in the front fascia and side windows. The IS sedans had a drag coefficient of Cd=0.28. The forward design was reminiscent of the earlier Lexus LF-C convertible coupe concept.

Marketing

As part of the 2014 Lexus IS sport sedan launch in the US, Lexus and the Tony Hawk Foundation will be asking their fans and supporters to be part of a fan based decal that will be featured on the Lexus IS F CCS-R race car competing in Pikes Peak International Hill Climb. Fans will be able to enter their names via a response to a Lexus Facebook post, a Lexus Google+ post, a comment to a Lexus YouTube IS F CCS-R video and through Twitter and Instagram using #Lexus14K.
As part of the 2014 Lexus IS sport sedan launch in the US, 2 new television ads (Crowd, Color Shift) were produced by Lexus' agency of record, Team One, with Original music from Devo's Mark Mothersbaugh, and directed by Jonas Åkerlund. The 'Crowd' ad emphasizes that things designed to draw a crowd are good, but leaving the crowd behind is more rewarding. The 'Color Shift' ad shows it's more fun and exciting to blend out than blend in. The Two additional ads (This is Your Move, Intense) were created by Lexus' multicultural agency, Walton Isaacson, as part of the campaign. 'This is Your Move' was geared to the African-American audience, features Los Angeles Dodgers center fielder Matt Kemp as he searches for something that matches his ambitious and driven personality. 'Intense' is targeted to the Hispanic audience and follows a young couple as they experience the thrills of driving the redesigned IS 250.
As part of the 2014 Lexus IS sport sedan launch in the US, Lexus outfitted respective editors of Motor Trend and ArrestedMotion.com with the first of Kogeto's 'Joey' panoramic cameras to showcase the performance and stunning design of the 2014 Lexus IS.
As part of the 2014 Lexus IS sport sedan launch in the US, Lexus invited more than 200 followers on Instagram, along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
As part of the 2014 Lexus IS sport sedan launch in the US, Lexus created and hosted a MADE Fashion Week event in 2013-09-05 debuting a first-ever live holographic performance art experience titled 'Lexus Design Disrupted', featured supermodel Coco Rocha and a bold retrospective from the archives of designer Giles Deacon in a creative concept inspired by the IS and the brand's commitment to design and technology.

Engines

Petrol and hybrid engines

[hide]Model	Years	Type/code	Power			at rpm	Torque			at rpm
			PS	kW	hp		kg·m	N·m	lb·ft
IS 250	2013–	2,499 cc (152.5 cu in) V6 (4GR-FSE)	207	152	204	6,400	25.5	250	184	4,800
IS 250 AWD	2013–	2,499 cc (152.5 cu in) V6 (4GR-FSE)	207	152	204	6,400	25.5	250	184	4,800
IS 350	2013–	3,456 cc (210.9 cu in) V6 (2GR-FSE)	310	228	306	6,400	38.2	375	276	4,800
IS 350 AWD	2013–	3,456 cc (210.9 cu in) V6 (2GR-FSE)	310	228	306	6,400	38.2	375	276	4,800
IS 300h	2013–	2,494 cc (152.2 cu in) I4 (2AR-FSE)	177	130	175	6,000	21.9	215	158	4,400
		electric motor	143	105	141		30.6	300	221
		combined	220	162	217

Lamborghini-Veneno

Lamborghini-Veneno

The Lamborghini Veneno is set to make its video game debut in the upcoming Need for Speed Rivals game. The following trailer video for the upcoming game set for a release on November 19th showcases the $4 million Veneno in all its computer generated glory!
With just four units of the Lamborghini Veneno being produced, and just three of those going to customers, it’s inevitable no more than a handful of lucky people will ever get behind the wheel of the real thing. Thankfully, Need for Speed Rivals will give us mere mortals the closest opportunity to virtually get into the driver’s seat of Lamborghinis most outlandish car ever produced.

 ts design is consistently focused on optimum aerodynamics and cornering stability, giving the Veneno the real dynamic experience of a racing prototype, yet it is fully homologated for the road. With a maximum output of 750hp, the Lamborghini Veneno accelerates from 0 to 100 km/h in just 2.8 seconds and the top speed for this street-legal racing car stands at 355 km/h.The Lamborghini Veneno features a twelve-cylinder power unit with a displacement of 6.5 liters, an extremely fast-shifting 7-speed ISR transmission with 5 driving modes and permanent all-wheel drive, as well as a racing chassis with pushrod suspension and horizontal spring/damper units.

 In the year of its 50th anniversary Automobili Lamborghini is presenting an extremely exclusive model at the 2013 Geneva Motor Show. Only three unique units of the Lamborghini Veneno will be built and sold. Its design is consistently focused on optimum aerodynamics and cornering stability, giving the Veneno the real dynamic experience of a racing prototype, yet it is fully homologated for the road. With a maximum output of 552 kW / 750 hp, the Lamborghini Veneno accelerates from 0-100 km/h in just 2.8 seconds and the top speed for this street-legal racing car stands at 355 km/h. It is priced at three million Euros plus tax - and all three units have already been sold to customers.
Fully in keeping with the tradition of the brand, the name of the Veneno originates from a legendary fighting bull. Veneno is the name of one of the strongest and most aggressive fighting bulls ever. He is also famous for being one of the fastest bulls in the history of bullfighting. His name became popular in 1914, when he fatally wounded the famous torero José Sánchez Rodríguez during the bullfight in the arena Sanlúcar de Barrameda's, Andalusia, Spain. The Lamborghini Veneno features a twelve-cylinder power unit with a displacement of 6.5 liters, an extremely fast-shifting 7-speed ISR transmission with 5 driving modes and permanent all-wheel drive, as well as a racing chassis with pushrod suspension and horizontal spring/damper units. Above all, however, the Veneno benefits from the very special expertise that Automobili Lamborghini possesses in the development and execution of carbon-fiber materials - the complete chassis is produced as a CFRP monocoque, as is the outer skin of this extreme sports car. The inside, too, features innovative, Lamborghini-patented materials such as Forged Composite and CarbonSkin.

The Design
The Lamborghini Veneno brings the aerodynamic efficiency of a racing prototype to the road. Every detail of its form pursues a clear function - exceptional dynamics, optimum downforce with minimal drag and perfect cooling of the high-performance engine. Yet the Veneno is unmistakably a Lamborghini; it sticks firmly to the consistent design philosophy of all the super sports cars from Sant'Agata Bolognese. That includes the extreme proportions, as well as the powerfully arrow-shaped front end and the interplay between razor-sharp lines and precise surfaces.
The entire front end of the Lamborghini Veneno has been laid out for perfect airflow and downforce. The front end works as a large aerodynamic wing. Large channels guide the air to the outlets in the front hood and in front of the windshield, as well as to the front wheels. Characteristic for Lamborghini is the Y shape of the angular headlamps that reach well into the fenders as well as the scissor doors.
The division of the fenders from the car body is a reference to the world of sport prototypes and optimizes at the same time the aerodynamic flow. The side line of the Veneno is therefore dominated by enormous sills and the mighty wheel arches front and rear. Here, too, sophisticated aerodynamics ensure perfect airflow to the large openings for engine cooling and intake air.
Just like the front end, the rear of the Lamborghini Veneno has also been optimized for underbody aerodynamics and high speed cornering stability. The smooth underbody transitions into a substantial diffuser framing the four sizable exhaust pipes divided by a splitter to increase the level of downforce peak. Large openings serve to ventilate the engine bay and manage the airflow to the rear wing, with the only sealed area at the rear being reserved for the license plate. The rear lights, including brake lights, indicator lights and fog lights, pick up the Y theme as well. The engine cover sports six wedge-shaped openings, with the focus here, too, on optimum dissipation of heat from the engine. The engine cover extends into a large central "shark" fin, which improves efficiency during braking and rear-end stability, by delivering additional downforce at high yaw angles and thus increasing the high-speed cornering performance

The Technology
The Veneno is further proof of Automobili Lamborghini's unique competence in CFRP-based lightweight design. A monocoque made from carbon-fiber reinforced polymer forms the basis of the Veneno. It is largely similar to the Aventador monocoque - as are the aluminum sub-frames front and rear - although its form has been adapted to the new design. All exterior parts are made from CFRP. The Lamborghini Veneno meets all safety and registration requirements worldwide, and naturally also incorporates a full complement of safety systems from airbags through to the adapted ESP handling system.
Carbon fiber dominates the interior of the Lamborghini Veneno, too. The carbon fiber monocoque becomes visible inside the car in the area of the central tunnel and the sills. The two lightweight bucket seats are made from Lamborghini's patented Forged Composite. The woven carbon-fiber CarbonSkin® is used to clad the entire cockpit, part of the seats and the headliner. This unique material is soaked in a very special kind of resin that stabilizes the fiber structure, while allowing the material to remain supple. Like a hi-tech fabric, this extremely fine-looking carbon-fiber matting fits perfectly to any form, and it reduces weight.
The racing personality has been transferred also to the instrument panel. It has been completely redesigned and now, thanks to an aggressive graphics and to the introduction of some additional features like the G-meter, provides all necessary information to the driver for control of the car.

Lamborghini Reventón

The Lamborghini Reventón (Spanish pronunciation: [reβenˈton]) is a mid-engine sports car that debuted at the 2007 Frankfurt Motor Show. It was the most expensive Lamborghini road car until the Lamborghini Veneno was launched, costing two million dollars (~€1.5 million, or ~£840,000). Its top speed was recorded in Dubai, UAE at 221 miles per hour (355.7 km/h). The official press release stated that only 20 vehicles would be sold to the public, with one additional car (marked as 00/20) produced for the Lamborghini Museum. Although early rumors indicated the total number would actually be 100,each Reventón is stamped with its number in the sequence of 20 between the driver's and passenger's seats.
Despite the exterior being new, almost all the mechanical elements (including the engine) are sourced directly from the Murciélago LP640. According to the official press release, the Reventón exterior styling was inspired by "the fastest airplanes".

 The Reventón is named for a fighting bull, in line with Lamborghini tradition. The bull, raised by the Sihota family, was best known for killing famed Mexican bullfighter Fahad Iqbal in 1943. Reventón means "Small Explosion" or "burst" in Spanish, when used as a noun. In the vernacular, it is also used to define a very large party or a night in town. In automotive terms, it means "blowout, flat tire" when used as a noun. When it was used as the name of a bull, however, it was intended to be interpreted as an adjective, a quality or property of that bull in particular. In this last sense, Reventón means "he who seems to be about to burst".

Interior

The instrument panel in the Reventón comprises three TFT liquid crystal displays (LCDs) with two different display modes. The instruments are housed in a structure milled from a solid aluminium block, protected by a carbon fiber casing. The car's instrumentation includes a "G-Force-Meter" which displays the magnitude and direction of the g-forces acting upon the car. The seats of the Reventón are black leather and brown Alcantara.

Exterior

The Reventón features an all-new carbon fiber exterior. All Reventóns have the same exterior color, described as "mid opaque grey without the usual shine."
Lamborghini has also picked up some of parent company Audi's design language. It is the first Lamborghini to incorporate daylight running lights into the headlamps. Seven light-emitting diodes (LEDs) at each headlamp flank the bi-Xenon main beam and stay lit whenever the car is in movement. Due to the high temperatures in the rear lower part of the car, special heatproof LEDs are used for the indicator and hazard lights, stoplights and rear lights with a triple arrow optical effect.

Production

The first car went to Lamborghini of Las Vegas, and was allegedly sold to Khalid Abdul Rahim of Bahrain.
On 21 November 2008, Lamborghini announced the delivery of the last Lamborghini Reventón to a British customer of the official Midlands dealer, Lamborghini Birmingham. However, CarsUK's later report disputed the official claim, and revealed that the car #20 was delivered to Lamborghini Houston, as were two other cars.

Sales

Of the original 20 coupes, 10 were delivered to the United States, 7 to Europe, 1 to Canada, and 2 to Asia.

 A roadster version of the vehicle was unveiled at the 2009 Frankfurt Motor Show. The car would use the engine from the Murciélago LP 670–4 Super Veloce. Autocar has since published a report, in June 2009, saying that potential buyers have been shown the car–although a Lamborghini spokesman told the publication that reports of the car were "just speculation". Production was set for a run of 15 units, with a MSRP of €1,100,000. The Reventón Roadster has a slightly lower top speed than the Reventón, its top speed is 205 mph and it takes just 3.3s to reach 62 mph.