Lexus IS

Lexus IS

The Lexus IS is a series of entry-level luxury cars / compact executive cars sold by Lexus since 1998. The IS was introduced as an entry-level sport model slotted below the ES in the Lexus lineup (and outside of North America, the Lexus GS). The IS was originally sold under the Toyota Altezza nameplate in Japan (the word "altezza" is Italian for "highness") until the introduction of the Lexus brand and the second generation Lexus IS design in 2006. The Altezza name is still used at times to refer to chromed car taillights like those fitted to the first generation model, known as 'Altezza lights' or 'Lexus-style' lights.
The first-generation Altezza (codename XE10) was launched in Japan in October 1998, while the Lexus IS 200 (GXE10) made its debut in Europe in 1999 and in North America as the IS 300 (JCE10) in 2000. The first-generation, inline-6-powered IS featured sedan and wagon variants. The second-generation IS (codename XE20) was launched globally in 2005 with V6-powered IS 250 (GSE20) and IS 350 (GSE21) sedan models, followed by a high-performance V8 sedan version, the IS F, in 2007, and hardtop convertible versions, the IS 250 C and IS 350 C, in 2008. The third-generation Lexus IS premiered in January 2013 and includes the V6-powered IS 350 and IS 250, hybrid IS 300h, and performance-tuned F Sport variants. The IS designation stands for Intelligent Sport.

 Produced as a direct competitor to the luxury sport sedans of the leading European luxury marques, the XE10 series Toyota Altezza and Lexus IS was designed with a greater performance emphasis than typically seen on prior Japanese luxury vehicles. The engineering work was led by Nobuaki Katayama from 1994 to 1998, who was responsible for the AE86 project. At its introduction to Japan, it was exclusive to Japanese dealerships called Toyota Vista Store, until Lexus was introduced to Japan in 2006. The AS200 and AS300 Altezza sedans formed the basis for the Lexus IS 200 and IS 300 models sold in markets outside Japan, primarily North America and Europe. A hatchback-station wagon version was sold in Japan as the "Altezza Gita", and in the US and Europe as the Lexus IS SportCross. Overall, the XE10 came in three variants:

Safety

Safety features on the IS models ranged from multiple airbags to stability control systems. A Pre-Collision System (PCS) was the first offered in the entry-luxury performance sedan market segment. NHTSA crash test results rated the second generation IS the maximum five stars in the Side Driver and Rollover categories, and four stars in the Frontal Driver, Frontal Passenger, and Side Rear Passenger categories; Insurance Institute for Highway Safety scores were "Good" overall score for all fourteen measured categories in the front and side impact crash tests.
The second generation IS marked the next introduction of Lexus' new L-finesse design philosophy on a production vehicle, following the premiere of the 2006 Lexus GS performance sedan. The sedan's exterior design featured sleeker, coupe-like contours, a fastback profile, and a repeated arrowhead motif in the front fascia and side windows. The IS sedans had a drag coefficient of Cd=0.28. The forward design was reminiscent of the earlier Lexus LF-C convertible coupe concept.

Marketing

As part of the 2014 Lexus IS sport sedan launch in the US, Lexus and the Tony Hawk Foundation will be asking their fans and supporters to be part of a fan based decal that will be featured on the Lexus IS F CCS-R race car competing in Pikes Peak International Hill Climb. Fans will be able to enter their names via a response to a Lexus Facebook post, a Lexus Google+ post, a comment to a Lexus YouTube IS F CCS-R video and through Twitter and Instagram using #Lexus14K.
As part of the 2014 Lexus IS sport sedan launch in the US, 2 new television ads (Crowd, Color Shift) were produced by Lexus' agency of record, Team One, with Original music from Devo's Mark Mothersbaugh, and directed by Jonas Åkerlund. The 'Crowd' ad emphasizes that things designed to draw a crowd are good, but leaving the crowd behind is more rewarding. The 'Color Shift' ad shows it's more fun and exciting to blend out than blend in. The Two additional ads (This is Your Move, Intense) were created by Lexus' multicultural agency, Walton Isaacson, as part of the campaign. 'This is Your Move' was geared to the African-American audience, features Los Angeles Dodgers center fielder Matt Kemp as he searches for something that matches his ambitious and driven personality. 'Intense' is targeted to the Hispanic audience and follows a young couple as they experience the thrills of driving the redesigned IS 250.
As part of the 2014 Lexus IS sport sedan launch in the US, Lexus outfitted respective editors of Motor Trend and ArrestedMotion.com with the first of Kogeto's 'Joey' panoramic cameras to showcase the performance and stunning design of the 2014 Lexus IS.
As part of the 2014 Lexus IS sport sedan launch in the US, Lexus invited more than 200 followers on Instagram, along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
As part of the 2014 Lexus IS sport sedan launch in the US, Lexus created and hosted a MADE Fashion Week event in 2013-09-05 debuting a first-ever live holographic performance art experience titled 'Lexus Design Disrupted', featured supermodel Coco Rocha and a bold retrospective from the archives of designer Giles Deacon in a creative concept inspired by the IS and the brand's commitment to design and technology.

Engines

Petrol and hybrid engines

[hide]Model	Years	Type/code	Power			at rpm	Torque			at rpm
			PS	kW	hp		kg·m	N·m	lb·ft
IS 250	2013–	2,499 cc (152.5 cu in) V6 (4GR-FSE)	207	152	204	6,400	25.5	250	184	4,800
IS 250 AWD	2013–	2,499 cc (152.5 cu in) V6 (4GR-FSE)	207	152	204	6,400	25.5	250	184	4,800
IS 350	2013–	3,456 cc (210.9 cu in) V6 (2GR-FSE)	310	228	306	6,400	38.2	375	276	4,800
IS 350 AWD	2013–	3,456 cc (210.9 cu in) V6 (2GR-FSE)	310	228	306	6,400	38.2	375	276	4,800
IS 300h	2013–	2,494 cc (152.2 cu in) I4 (2AR-FSE)	177	130	175	6,000	21.9	215	158	4,400
		electric motor	143	105	141		30.6	300	221
		combined	220	162	217